Blog — Behind-The-Collection

“This collection is my abstract expression of one love, in jewels. My hope is that these pieces remind us to be kind to one another, and to be champions of spreading love and acceptance in our day-to-day lives.” - Jenny

The Serra pieces were named after Richard Serra, a minimalist sculptor, known for working with large-scale assemblies of sheet metal - bending it and folding it to create awe-inspiring sculptures that have been displayed around the world. He was a part of the Process Art Movement; an artistic movement, born in the 1960s, in which art is not the main focus; it is not about the final product, but about its formation; the gathering, the sorting, the process. Change and transience are marked themes in the movement.   READ MORE on the Process Art Movement from the experts at Artspace Richard Serra Installation at the Guggenheim Bilbao In a way, this process was used in the making of fall winter 17;...

Model and Singer, Lena, was chosen as the face of this collection. There were no sketches for this collection; Jenny and her right hand bench artisan,Mia, played with tubing on the workbench in Toronto.Jenny referenced her large collection of vintage tubular hoops, while, at the same time,focusing on making the concept new again. Above: one of the first pieces designed was this v-shaped arm cuff; it  was, ultimately, cut from the final lineup. The collection was driven by the upcoming trend of tubular forms.Jenny's focus was to interpret the trend, so that the brand delivered it in a unique way. It is made up of three groupings; the Lolas, the Ossies, and Rogue.One commonality runs through them: the two-layers of tubing (which allowed for two-tone!)...