On the Blog:
Meet Our Models
The fresh faces behind
the Toni Collection
To create a campaign, an orchestra of events occurs. From ideation, production, wear-testing and more, the pieces finally come to life on models during the campaign photoshoot. Showcasing the jewelry on broad range of individuals was crucial for the casting of Toni, because the pieces were designed to be worn by everyone.
The fresh faces behind
the Toni Collection.
To create a campaign, an orchestra of events occurs. From ideation, production, wear-testing and more, the pieces finally come to life on models during the campaign photoshoot. Showcasing the jewelry on broad range of individuals was crucial for the casting of Toni, because the pieces were designed to be worn by everyone.
JAYDE, 23
“There are some people who are made to wear jewelry—she’s one of them. She moved like a dancer and had such a sophistication about her look.” – Jenny
“There are some people who are made to wear jewelry—she’s one of them. She moved like a dancer and had such a sophistication about her look.” – Jenny
“There are some people who are made to wear jewelry—she’s one of them. She moved like a dancer and had such a sophistication about her look.” – Jenny
Birthplace: Winnipeg, MB
What three words describe your personal style?
Easy, relaxed and colourful.
What is the most endlessly wearable thing in your closet/item you could wear forever?
Any of my oversized sweaters or denim.
What was your first chain necklace (if you ever had one?)
A great gold twisted chain I found at a thrift market.
Are you a silver or gold person?
Silver.
Most sentimental piece of jewelry?
A tiny gold ring that I got when I was born that says “Baby”.
What does inclusivity mean to you?
Inclusivity shouldn’t be questioned; Canada is multicultural and that should be represented everywhere.
What do you wish people knew about you?
That being kind isn’t a weakness.
SOOLEEN, 22
“Sooleen had an effortless personal style, and carried himself with such elegance.” – Jenny
Birthplace: Winnipeg, MB
What three words describe your personal style?
Easy, relaxed and colourful.
What is the most endlessly wearable thing in your closet/item you could wear forever?
Any of my oversized sweaters or denim.
What was your first chain necklace (if you ever had one?)
A great gold twisted chain I found at a thrift market.
Are you a silver or gold person?
Silver.
Most sentimental piece of jewelry?
A tiny gold ring that I got when I was born that says “Baby”.
What does inclusivity mean to you?
Inclusivity shouldn’t be questioned; Canada is multicultural and that should be represented everywhere.
What do you wish people knew about you?
That being kind isn’t a weakness.
SOOLEEN, 22
Click The Link
“Sooleen had an effortless personal style, and carried himself with such elegance.” – Jenny
Birthplace: South Korea
What three words describe your personal style?
Modern, outdoorsy, natural.
What is the most endlessly wearable thing in your closet/item you could wear forever?
Any tech wear!
Are you a silver or gold person?
Gold.
Most sentimental piece of jewelry?
A necklace that my mother gave to me on one of my birthdays.
What does inclusivity mean to you?
Understanding.
Click The Link
JORDAN, 20
"Her personality is effervescent. She’s very glass half full, joyful, with a natural state of contentment.” - Jenny
Birthplace: Toronto, ON
What three words describe your personal style?
Chic, girly and colourful.
What is the most endlessly wearable thing in your closet/item you could wear forever?
A white linen top—I love all things linen.
What was your first chain necklace (if you ever had one?)
A gift from my mother—it was a chain she received on her 19th birthday.
Are you a silver or gold person?
Gold.
Most sentimental piece of jewelry?
A heart diamond ring that my parents gave to me on my 15th birthday.
What does inclusivity mean to you?
All aspects grouped together creating a broad range of whatever it may be, from beauty to talent or education.
What do you wish people knew about you?
I absolutely love all things summer, from glistening water to a soft sunset.
ADRIENNE, 65
“Adrienne was super comfortable in her own skin, and knew what worked on her. She was also really inquisitive about the world.” – Jenny
Click The Link
Birthplace: Montreal, QC
What three words describe your personal style?
Simple, honest and down to earth.
What is the most endlessly wearable thing in your closet/item you could wear forever?
An oversized plaid flannel shirt.
What was your first chain necklace (if you ever had one?)
In 1964, when I turned 10, my parents gave me a silver locket that was engraved.
Are you a silver or gold person?
I like both—it depends on the season and mood.
Most sentimental piece of jewelry?
I had a ring that was made for me by my boyfriend when I was 17. He made it out of a 50 cent coin. We reconnected 10 years ago, and I had one made for him. I still have it.
What does inclusivity mean to you?
Including everyone, not only in my thoughts, but when I am with people, sharing whatever may benefit another person. It also means we are all the same, that we are of the animal kingdom and no one person is better than another.
What do you wish people knew about you?
That I am genuine and sincere in my engagement, and I would never intentionally hurt someone’s feelings.
Stylist: Rita Liefhebber
Hair & Makeup: Grace Lee
Photographer: Kayla Rocca
“Sooleen had an effortless personal style,
and carried himself with such elegance.” – Jenny
Birthplace: South Korea
What three words describe your personal style?
Modern, outdoorsy, natural.
What is the most endlessly wearable thing in your closet/item you could wear forever?
Any tech wear!
Are you a silver or gold person?
Gold.
Most sentimental piece of jewelry?
A necklace that my mother gave to me on one of my birthdays.
What does inclusivity mean to you?
Understanding.
JORDAN, 20
"Her personality is effervescent. She’s very glass half full, joyful, with a natural state of contentment.” - Jenny
“There are some people who are made to wear jewelry—she’s one of them. She moved like a dancer and had such a sophistication about her look.” – Jenny
Birthplace: Winnipeg, MB
What three words describe your personal style?
Easy, relaxed and colourful.
What is the most endlessly wearable thing in your closet/item you could wear forever?
Any of my oversized sweaters or denim.
What was your first chain necklace (if you ever had one?)
A great gold twisted chain I found at a thrift market.
Are you a silver or gold person?
Silver.
Most sentimental piece of jewelry?
A tiny gold reign that I got when I was born that says “Baby”.
What does inclusivity mean to you?
Inclusivity shouldn’t be questioned; Canada is multicultural and that should be represented everywhere.
What do you wish people knew about you?
That being kind isn’t a weakness.
SOOLEEN, 22
“Sooleen had an effortless personal style, and carried himself with such elegance.” – Jenny
Birthplace: Toronto, ON
What three words describe your personal style?
Chic, girly and colourful.
What is the most endlessly wearable thing in your closet/item you could wear forever?
A white linen top—I love all things linen.
What was your first chain necklace (if you ever had one?)
A gift from my mother—it was a chain she received on her 19th birthday.
Are you a silver or gold person?
Gold.
Most sentimental piece of jewelry?
A heart diamond ring that my parents gave to me on my 15th birthday.
What does inclusivity mean to you?
All aspects grouped together creating a broad range of whatever it may be, from beauty to talent or education.
What do you wish people knew about you?
I absolutely love all things summer, from glistening water to a soft sunset.
ADRIENNE, 65
“Adrienne was super comfortable in her own skin, and knew what worked on her. She was also really inquisitive about the world.” – Jenny
Birthplace: Montreal, QC
What three words describe your personal style?
Simple, honest and down to earth.
What is the most endlessly wearable thing in your closet/item you could wear forever?
An oversized plaid flannel shirt.
What was your first chain necklace (if you ever had one?)
In 1964, when I turned 10, my parents gave me a silver locket that was engraved.
Are you a silver or gold person?
I like both—it depends on the season and mood.
Most sentimental piece of jewelry?
I had a ring that was made for me by my boyfriend when I was 17. He made it out of a 50 cent coin. We reconnected 10 years ago, and I had one made for him. I still have it.
What does inclusivity mean to you?
Including everyone, not only in my thoughts, but when I am with people, sharing whatever may benefit another person. It also means we are all the same, that we are of the animal kingdom and no one person is better than another.
What do you wish people knew about you?
That I am genuine and sincere in my engagement, and I would never intentionally hurt someone’s feelings.
JORDAN, 20
"Her personality is effervescent. She’s very glass half full, joyful, with a natural state of contentment.” - Jenny
Birthplace: Toronto, ON
What three words describe your personal style?
Chic, girly and colourful.
What is the most endlessly wearable thing in your closet/item you could wear forever?
A white linen top—I love all things linen.
What was your first chain necklace (if you ever had one?)
A gift from my mother—it was a chain she received on her 19th birthday.
Are you a silver or gold person?
Gold.
Most sentimental piece of jewelry?
A heart diamond ring that my parents gave to me on my 15th birthday.
What does inclusivity mean to you?
All aspects grouped together creating a broad range of whatever it may be, from beauty to talent or education.
What do you wish people knew about you?
I absolutely love all things summer, from glistening water to a soft sunset.
ADRIENNE, 65
“Adrienne was super comfortable in her own skin, and knew what worked on her. She was also really inquisitive about the world.” – Jenny
Birthplace: Montreal, QC
What three words describe your personal style?
Simple, honest and down to earth.
What is the most endlessly wearable thing in your closet/item you could wear forever?
An oversized plaid flannel shirt.
What was your first chain necklace (if you ever had one?)
In 1964, when I turned 10, my parents gave me a silver locket that was engraved.
Are you a silver or gold person?
I like both—it depends on the season and mood.
Most sentimental piece of jewelry?
I had a ring that was made for me by my boyfriend when I was 17. He made it out of a 50 cent coin. We reconnected 10 years ago, and I had one made for him. I still have it.
What does inclusivity mean to you?
Including everyone, not only in my thoughts, but when I am with people, sharing whatever may benefit another person. It also means we are all the same, that we are of the animal kingdom and no one person is better than another.
What do you wish people knew about you?
That I am genuine and sincere in my engagement, and I would never intentionally hurt someone’s feelings.
Stylist: Rita Liefhebber
Hair & Makeup: Grace Lee
Photographer: Kayla Rocca