×

It looks like you're visiting our site from Canada.

Would you like to visit our Canadian site?

10% OFF YOUR FIRST ORDER WHEN YOU SIGN UP FOR EMAILS!
US: FREE SHIPPING ON ORDERS OVER $100. FREE RETURNS.
INTERNATIONAL: FREE SHIPPING & DUTIES ON PURCHASES OVER $500.
  • Search
  • WHAT'S NEW
  • SHOP
    • Pins
    • SETS
    • GIFT CARDS
    • Shop All
  • SHOP INSTA
  • INSIDE JB
    • Where It's Made
    • BIRDGIRLS COMMUNITY
    • Blog
    • NEWS
  • Shipping
  • Returns
  • FAQ
  • Jewelry Care
  • Contact Us
  • Virtual Styling
  • Ring Sizing Guide
  • Refer a Friend
  • Retailers
  • Wholesale
  • Terms of Service
  • Privacy Policy
  • Cookie Policy
Your bag
JENNY BIRD US JENNY BIRD US
Region:
  • Canada
  • WHAT'S NEW
  • SHOP
    • Pins
    • SETS
    • GIFT CARDS
    • Shop All
  • SHOP INSTA
  • INSIDE JB
    • Where It's Made
    • BIRDGIRLS COMMUNITY
    • Blog
    • NEWS
  • SIGN IN
  • SIGN IN
  • On the Blog:
    The Inspiration Behind Toni

    When it came to creating a new collection for fall, Jenny didn’t just look to classic chain links for inspiration—she reinvented the shape and built an entire collection around them. 

    When it came to creating a new collection for fall, Jenny didn’t just look to classic chain links for inspiration—she reinvented the shape and built an entire collection around them. 

    The Inspiration

    When Jenny started working on the latest collection, Toni, she was musing on the return of classicism. “When I thought about how to bring that back—aside from pearls—the other most classic piece of fashion jewelry is the chain link necklace.” Links are very heritage, says Jenny. “They were introduced as a way of adorning yourself with metal, with the links providing the movement needed to bring the metal around your neck.”

    Jayde in the Mega U-Link Earrings. Available October 7th.

    Click The Link

    Jenny modernized the classic chain by zeroing in on the links. Instead of using a link that already existed on the marketplace, Jenny went about designing completely new link designs, creating custom shapes for the molds of each link. “The shape is entirely fresh; they aren’t too square or too round—they are pyramidal molds. And you see these shapes repeated throughout the collection, but the way they change is through size—certain pieces, like the Toni Bangle, U-Link Earring and Mega Link Earring—are blown up versions of those."

    The Toni Bracelet

    Click The Link

    Jenny modernized the classic chain by zeroing in on the links. Instead of using a link that already existed on the marketplace, Jenny went about designing completely new link designs, creating custom shapes for the molds of each link. “The shape is entirely fresh; they aren’t too square or too round—they are pyramidal molds. And you see these shapes repeated throughout the collection, but the way they change is through size—certain pieces, like the Toni Bangle, U-Link Earring and Mega Link Earring—are blown up versions of those."

    Soleen holding the Toni Bracelet

    Jordan wearing the U-Link Earrings & Toni Necklace

    Click The Link

    Jenny modernized the classic chain by zeroing in on the links. Instead of using a link that already existed on the marketplace, Jenny went about designing completely new link designs, creating custom shapes for the molds of each link. “The shape is entirely fresh; they aren’t too square or too round—they are pyramidal molds. And you see these shapes repeated throughout the collection, but the way they change is through size—certain pieces, like the Toni Bangle and the Stevie Bangle—are blown up versions of those.

    “The whole collection is a celebration of the link form itself—it’s the shaping of the links that makes the collection enduring, something that could be worn for years to come.”

    On top of that customization, the toggles are completely unique, allowing for a seamless, endless look to the piece. “You can’t see where it ends, which shows a real elevated design.”

    Create Jordan's stack with the Toni and Stevie Bangles and the Toni Bracelets

    Sooleen holding the Toni Bracelet

    “The whole collection is a celebration of the link form itself—it’s the shaping of the links that makes the collection enduring, something that could be worn for years to come.”

    On top of that customization, the toggles are completely unique, allowing for a seamless, endless look to the piece. “You can’t see where it ends, which shows a real elevated design.”

    Sooleen with the Toni Bracelet

    Inclusivity

    From the collection’s genderless name to the model casting, this collection was designed for everyone. For Jenny, it was simply a reflection of who the JENNY BIRD customer is. “I see my customer as everyone; I make sure everything isn’t too feminine,” she says. “For people who have pride in their personal sense of style, and who feel that the brand celebrates them,” she says. “I never want the brand to alienate anyone.”

    Design Time

    The Toni collection is the biggest one yet, boasting 42 pieces, including earrings, necklaces, chokers, bangles, bracelets, collars, hoops, knockers, anklets, studs, drops--all of which connect back to the shape of the link. The toughest to design in the collection? “The Mega link! (this one is available to buy on October 15th) I wanted the volume of a very oversize link without the weight, so we had to hollow out the links but work to maintain their strength. It’s very wearable.”

    Sooleen wearing the Toni Drops and Mega Link Necklace

    Design Time

    The Toni collection is the biggest one yet, boasting 42 pieces, including earrings, necklaces, chokers, bangles, bracelets, collars, hoops, knockers, anklets, studs, drops--all of which connect back to the shape of the link. The toughest to design in the collection? “The Mega link! (this one is available to buy on October 15th) I wanted the volume of a very oversize link without the weight, so we had to hollow out the links but work to maintain their strength. It’s very wearable.”

    SHOP TONI NOW

    SHOP THE TONI COLLECTION

    • Shipping
    • Returns
    • FAQ
    • Jewelry Care
    • Contact Us
    • Virtual Styling
    • Ring Sizing Guide
    • Refer a Friend
    • Retailers
    • Wholesale
    • Terms of Service
    • Privacy Policy
    • Cookie Policy
    • Instagram
    • Facebook
    • TikTok
    • Pinterest
    • Twitter
    • YouTube

    SUBSCRIBE TO OUR MAILING LIST TO
    GET THE LATEST ON NEW STYLES AND PROMOTIONS

    • Need help?
    •   1-844-520-2473
    •   Text us - (647) 492-5391
    •   customercare@jenny-bird.com

    © COPYRIGHT 2008 - 2023 JENNY-BIRD.COM ALL RIGHTS RESERVED

    Region:
    • Canada

    WHAT'S YOUR EMAIL?

    Product has been added to your wishlist.
    You can view your wishlist by creating or login account.
    Please create account through ##customer_email## email
    Login Register