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Article: INSIDE our SPRING18 Campaign Shoot

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behind-the-scenes

INSIDE our SPRING18 Campaign Shoot

On a cold morning last December, in a light-filled studio on the east side of Toronto, we shot our most recent campaign with the ultra-talented photographer, Brent Goldsmith. It was a magical day.

Take a trip back with us, and get a few hints of what's to come this spring. 

Photographer: Brent Goldsmith
Model: Julee Huang
Hair and beauty: Grace Lee
Styling: Rita Liefhebber
Creative Direction: Jenny Bird

 

Jenny and Rita Liefhebber have been partners in styling and art direction for years. 

The art direction always begins with the jewelry. When designing these pieces, Jenny was focused on exploring the balance of delicacy and strength.

 

Long-time collaborator and leading makeup artist, Grace Lee, nailed the natural look on Julee; makeup is always perfectly minimal in all our shoots.

"Each time our photographer, Brent and I work together, he puts me at ease. I don't have to direct; I just let him get in his flow. We understand each other's creative direction." - Jenny

 

Jenny at work on set; she was working on naming here.
The New Is Coming, March 20.

 

 

Written by Juliana Mills

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