THE POSSIBILITIES PROJECT
At JENNY BIRD, the possibilities for and the potential of women is core to our brand.
OUR PLEDGE
At JENNY BIRD, the possibilities for and
the potential of women is core to our brand.
1% TO UPLIFT
We direct 1% of all sales to organizations that uplift women from our fund, the Possibilities Project.
We champion and support causes that focus on economic female empowerment and aim to create opportunities for long-term self reliance. The Possibilities Project is a fund created to funnel our profits to support women in basic needs, well-being and achievement. This fund is rooted in the belief that when women are uplifted by other women, they are able to recognize hope, inspire their dreams and to access their full potential.
“I design beautiful pieces that cater to the joy of fashion, individual expression and deliver the power of good style. But it goes beyond that—JENNY BIRD is a community where every purchase matters; where every single piece sold gives back. So just as the piece uplifts you when you wear it, your purchase will also uplift someone else.”
JENNY
WE BELIEVE ALL WOMEN DESERVE:
Basic human rights and dignity (food, water, shelter, safety, healthcare).
The necessary resources to help support their physical, emotional, economic, and financial well-being.
The support and mentorship of other women to help build and design their own tomorrow.
The fund is focused on protection, possibilities and potential.
In 2022, we donated $113,000 from our sales to various causes on behalf of our team and our community, surpassing our goal of doubling last year’s contributions.
ORGANIZATIONS WE'VE SUPPORTED THROUGH THE YEARS
NOTABLE 2022 DONATIONS
$20,000
CAMH | Womenmind
$20,998
Planned Parenthood
$20,959
Canadian Red Cross
THE JENNY EDIT
A style authority beyond the world of jewelry, any commission earned from the shoppable links shared from Jenny’s (@thejennybird) latest purchases will be donated to charity through the Possibilities Project.
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