On the Blog:
Brand Collaborations
SMYTHE X JB
Smythe x JB
Two iconic Canadian fashion brands. One unique piece for SMYTHE and JENNY BIRD customers alike.
We collaborated with apparel label SMYTHE to design a statement blazer that features a 90s-inspired multi-chain closure. Available in both rhodium and oxidized gold, the cascading closure can be detached from the blazer and worn separately as a necklace.
"“When Jenny approached us about a collaboration, we jumped. Personally, we have long admired and worn the JB Brand. “Novelty metal details are one of the signature design elements of a SMYTHE blazer and so who better to design a new and unexpected piece of hardware with than JENNY BIRD”, said Andrea Lenczner. “We are thrilled with the result of this collaboration: a blazer that seamlessly blends our independent aesthetics, a perfect balance of tailoring and edge,” said Christie Smythe.
“I realized I hadn’t spent much time in my design career collaborating and those potential outcomes excited me!
I’ve long admired my talented friends and designers of SMYTHE, Andrea and Christie, so I was thrilled to bring them the idea. Together, we wanted to make something awesome that delivered on each brand’s strengths and we’ve done that. It has been such a fun and fulfilling process for the three of us, especially since our devoted Birdgirls are SMYTHE girls, too. We know they’re going to be so happy we came together”, said Bird.
One jacket, four ways to wear
Shop The Chains Blazer now on shopsmythe.com and through other fine retailers globally.