100% of net proceeds from your pin purchase will be directed to the YWCA to provide immediate relief to vulnerable women and their children whose health and safety is at greater risk due to the global pandemic. The proceeds will help YWCA to better provide shelter, housing, and employment programs to those who are greatly impacted and need urgent help.
"This pin was born to support at-risk women and children across North America who continue to be in urgent need as the pandemic wears on. We called it the Everyday Hero Pin because it represents the cycle of support so necessary during this time as we continue to hold one another other up while not being able to be physically together. The rainbow design is inspired by children’s art in home windows that spread a message of hope early on in this pandemic while the hands represent an everyday hero holding up our hope. Wear the pin proudly to show support to the everyday heroes in your life."
FREQUENTLY ASKED QUESTIONS
YWCA is a leading voice for women, girls, Two-Spirit and gender diverse people. For 150 years, YWCA has been at the forefront of a movement: to fight gender-based violence, build affordable housing and advocate for workplace equity. They work to advance gender equity by responding to urgent needs in communities, through national advocacy and grassroots initiatives. Local YWCAs invest millions annually to support over 330,000 individuals across the nation. Today, they engage young leaders, diverse communities, and corporate partners to achieve their vision of a safe and equitable US for all.
Jenny Bird chose to partner with the YWCA as female empowerment, especially for those in need, along with lifting others up, has always been important to her and is a core part of the brand.
The YWCA has seen a 20% increase in women urgently needing support due to the COVID-19 Pandemic. Many of these women and their children are in unsafe environments that they desperately need to flee. All proceeds for the Pandemic-Relief Pin will ensure that these women and their children have the resources and support they need to be safe.
To learn more about the YWCA please visit https://www.ywca.org
JENNY BIRD will be donating 100% of net proceeds from the Pandemic-Relief Pin sales to help support women and their children who are fleeing abuse. Funds donated to the YWCA will be used to provide these women with the following:
• Safe and secure housing accommodations
• Food supplies
• Transportation to flee from unsafe environments
• Technology (a way for women to communicate with YWCA staff and search for jobs)
• Resource support including counselling sessions
JENNY BIRD has made the pledge to support women in need across North America. Funds raised will go towards helping women and their children get the safety and support they need in Canada and the United States.
Our JB community can track the social impact and total funds raised on the JENNY BIRD website, updated weekly with YWCA charitable funding information.
YWCA is urgently asking the public for donations to continue supporting women. Please visit https://www.ywca.org/get-involved/ways-to-give/ to find out more ways to support this organization or to make a donation.
Our partnership with Dress for Success Canada was built on the brand pillar of lifting women up and we're proud to continue this work with the YWCA who also rely on Dress for Success when assisting women in finding employment as part of their mission.