With our seemingly endless winter in Toronto, I left the snow behind for some sand in Miami. This time, I was there to shoot our Summer18 campaign (see those shots here); I was craving freshness for the Jenny Bird brand and I felt like my Birdgirls would be craving that too when it came time to release the campaign.
A student taking her final accounting exam at 9AM, a Jenny Bird campaign model by noon, Julee’s morning on the day of our Spring18 shoot was a little hectic. Get to know our newest Birdgirl.
“This collection is my abstract expression of one love, in jewels. My hope is that these pieces remind us to be kind to one another, and to be champions of spreading love and acceptance in our day-to-day lives.” - Jenny
INSIDE our SPRING18 Campaign Shoot
On a cold morning last December, in a light-filled studio on the east side of Toronto, we shot our most recent campaign with the ultra-talented photographer, Brent Goldsmith. It was a magical day.Take a trip back with us, and get a few hints of what's to come this spring.
THE MAKING OF: The Ansa Choker
SHOP THE ANSA CHOKER THE INSPIRATION BEHIND ITS DESIGN Our eCommerce Coordinator, Brandi, had been helping Jenny source design inspiration for the upcoming Loop Collection (out March 20), when she came across this architectural cuff by Loewe. She mocked up the shape she was envisioning, and then worked with our bench artisan, Shafiq Sawari, to massage the style into something for everyday.
Long(est)time Birdgirl, PR maven, and all-around cool, Kate. Last Friday, she took some time out of her busy day being the VP at rock-it promotions to chat with us about her style, her everyday essentials, and her JB.
Behind-The-Pieces: The Serra Collection
The Serra pieces were named after Richard Serra, a minimalist sculptor, known for working with large-scale assemblies of sheet metal - bending it and folding it to create awe-inspiring sculptures that have been displayed around the world. He was a part of the Process Art Movement; an artistic movement, born in the 1960s, in which art is not the main focus; it is not about the final product, but about its formation; the gathering, the sorting, the process. Change and transience are marked themes in the movement. READ MORE on the Process Art Movement from the experts at Artspace Richard Serra Installation at the Guggenheim Bilbao In a way, this process was used in the making of fall winter 17;...
Self-described model-by-day, singer-by-night, Lena, is the faceof our most recent campaign, shot by Brent Goldsmith. Get to know ournewest birdgirl, Montrealer and all around cool-girl, @cherrylennaa:
Since moving here from Afghanistan several months ago, Shafiq has settled into the Toronto landscape, and we can say with certainty that Canada is lucky to have a very talented new metalsmith.
