Blog RSS

“This collection is my abstract expression of one love, in jewels. My hope is that these pieces remind us to be kind to one another, and to be champions of spreading love and acceptance in our day-to-day lives.” - Jenny

On a cold morning last December, in a light-filled studio on the east side of Toronto, we shot our most recent campaign with the ultra-talented photographer, Brent Goldsmith. It was a magical day.Take a trip back with us, and get a few hints of what's to come this spring. 

    SHOP THE ANSA CHOKER THE INSPIRATION BEHIND ITS DESIGN Our eCommerce Coordinator, Brandi, had been helping Jenny source design inspiration for the upcoming Loop Collection (out March 20), when she came across this architectural cuff by Loewe. She mocked up the shape she was envisioning, and then worked with our bench artisan, Shafiq Sawari, to massage the style into something for everyday. 

Long(est)time Birdgirl, PR maven, and all-around cool, Kate. Last Friday, she took some time out of her busy day being the VP at rock-it promotions to chat with us about her style, her everyday essentials, and her JB. 

The Serra pieces were named after Richard Serra, a minimalist sculptor, known for working with large-scale assemblies of sheet metal - bending it and folding it to create awe-inspiring sculptures that have been displayed around the world. He was a part of the Process Art Movement; an artistic movement, born in the 1960s, in which art is not the main focus; it is not about the final product, but about its formation; the gathering, the sorting, the process. Change and transience are marked themes in the movement.   READ MORE on the Process Art Movement from the experts at Artspace Richard Serra Installation at the Guggenheim Bilbao In a way, this process was used in the making of fall winter 17;...

Self-described model-by-day, singer-by-night, Lena, is the faceof our most recent campaign, shot by Brent Goldsmith. Get to know ournewest birdgirl, Montrealer and all around cool-girl, @cherrylennaa:  

Since moving here from Afghanistan several months ago, Shafiq has settled into the Toronto landscape, and we can say with certainty that Canada is lucky to have a very talented new metalsmith.

Taylor Swift wore JENNY BIRD for her Highly Anticipated Comeback! Last night, during the MTV Video Music Awards, Swift released the video for Look What You Made Me Do, the first single off her new album, Reputation, to millions around the globe. The iconic singer wore THREE Jenny Bird pieces throughout the video: Bird's crowd favourites THE choker and the Edie Hoops, and the more dramatic Muse Choker with the long tassel. Taylor's endorsement cements the Canadian designer's star status, and speaks to the brand's wide spread relevancy. SHOP THE choker "It really doesn’t get much bigger than someone of Taylor's calibre choosing to wear your jewels as armour during one of the most important moments in her career,” said Creative Director, Jenny Bird, “JB has been on fire for...

Model and Singer, Lena, was chosen as the face of this collection. There were no sketches for this collection; Jenny and her right hand bench artisan,Mia, played with tubing on the workbench in Toronto.Jenny referenced her large collection of vintage tubular hoops, while, at the same time,focusing on making the concept new again. Above: one of the first pieces designed was this v-shaped arm cuff; it  was, ultimately, cut from the final lineup. The collection was driven by the upcoming trend of tubular forms.Jenny's focus was to interpret the trend, so that the brand delivered it in a unique way. It is made up of three groupings; the Lolas, the Ossies, and Rogue.One commonality runs through them: the two-layers of tubing (which allowed for two-tone!)...